- direct-action marketing
- /daɪˌrekt ˌækʃən 'ma:kɪtɪŋ/ nounsame as direct response advertising
Marketing dictionary in english. 2015.
Marketing dictionary in english. 2015.
Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
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